HONNI
branding - packaging - social media - POP display
Honni is a semester long co-op project that was brought to life during my at Kao Corporation. Honni is a consumer care brand that specializes in creating products for young adolescents dealing with eczema and sensitive skin issues. Mimicking the science in the products's deeply hydrating formula, Honni utilizes an energetic yet sleek design to engage consumers in all areas of interaction.
Honni is a sensitive skin brand that rejects the shame of skin issues like acne and eczema. Instead, Honni focuses on boosting self-confidence and encouraging the user with a bright and impactful brand experience.
Look & feel
Honni’s wordmark was made with our target audience of Gen Z customers in mind. The letter form alludes to the healing properties of the products while still remaining playful.
Wordmark
Honni’s unique value stems from the fact that there are very few sensitive skin brands that specifically target Gen Z young adults with eczema. This opens up an opportunity to capitalize on Honni’s branding to boost shelf appeal through a bold and playful presence compared to the more mature products in the sensitive skin section. The creation of Honni’s packaging also anticipates the expansion of the brand’s products through an adaptive colorway system.
Packaging design
Brand guidelines
After defining the brand guidelines, the packaging, social media, and point of purchase displays for Honni can be brought to life. Throughout all applications of the brand, Honni utilizes a strong color identification system and approachable, encouraging language to support customers in their skincare journeys.
Final
Honni is the second project that I have designed from brand creation to the implementing of touchpoints. It was also a new experience to bring a sunscreen comp to life at 3D Color as I was able to make in-person decisions about paint colors and finishes. My two mentors at Kao, Chelsea and Colleen, played a pivotal role in shaping my design decisions and offering advice during the comping process of the product. I am very grateful to both of them and the Kao team who made this project possible!